Diana's Profile Photo

Designing with Data

Communication is equal parts content and design. When the scales are unbalanced you’re left with either too much information to swallow or a pretty, hollow shell.

That’s where I come in. Nice to meet you, I’m Diana.

Using my unique design skills, I help clients communicate their most important stories to customers and stakeholders. Whether you need data visualization to help confidently craft your next home-run strategy or a compelling email that inspires action from customers, I can help you get there.

Below you will find a sampling of data reporting and results-driven email designs. If you're interested in learning more about how I can help your business, please don't hesitate to get in touch. I'd be happy to discuss your specific needs and help you achieve your goals.

Email Marketing

MiaDonna | Ethical Jewelry

My designs below contain a variety of promotional emails related to MiaDonna's wedding and engagement jewelry, including a gift guide, educational content on lab-grown vs mined diamonds, trending diamond styles, a new collection announcement, and a selection of the best blog content.

Creative Director: Andrew Puddifoot

Photographer: Raimondas Pocius

MD - Gift Guide
MD - Educational
MD - New Product
MD - Blog

  • "Let me begin by saying Diana is one of the most genuine, honest, and compassionate employees I've ever had the pleasure of working with. It's very rare to find someone who is equally as passionate about the analytical and creative aspects of their craft, and Diana embodies both of these qualities. Her attention to detail, consideration for user experience and behavior, and process-driven approach made her an incredible email marketing manager. In addition, her willingness to get uncomfortable, challenge herself, take feedback, and grow made her an invaluable member of the MiaDonna team. Diana is as amazing an employee as she is a human -- do yourself a favor and hire her before someone else does!"

    Andrew Puddifoot - Creative Director, MiaDonna

  • "Working on the Creative team with Diana is an absolute pleasure everyday! Her expertise in email marketing and tech based platforms and tools is very useful and inspiring, and she is great to bounce ideas off of and to work towards the best solutions. She’s been instrumental at integrating project management tools such as Basecamp for our team, which have been so helpful. I hope to continue a wonderful professional relationship with her for years to come!"

    Bailey Hopp - Social Media Manager, MiaDonna

Email Marketing

4Patriots | Emergency Preparation

A compilation of promotional emails including those for a holiday event, new product launch, restocking, and sweepstakes. All with a focus on themes of emergency readiness, health, and wellness.

Fathers_Day_Email_Promo.jpg
4P_News_FR_COL_NPM.jpg
4P_NSP_Standards_Template2_Example.jpg
4P_Sweeps_Email.jpg

“Working with Diana is always a pleasure. She challenges me to think outside of the box constantly, while always encouraging creativity and data to make decisions. Diana is always thinking of ways to make processes simpler for the team to use and understand, which has saved ample amounts of time in the long run. Diana is a great teammate and puts her all into any project she is a part of!”

Carly Booth - LTV Marketing Team - 4Patriots

Data Visualization

Are you a data enthusiast?

I have hands-on experience building data reporting solutions using Google Data Studio (Looker) to support a Lifetime Value (LTV) department, providing key metrics for campaign analysis and strategic decision-making. My work has helped uncover insights that drive business intelligence, optimize marketing efforts, and improve customer retention. Whether you're an experienced analyst or new to data visualization, I’m excited to share insights into turning raw data into actionable reports. Let’s dive into the world of data and make informed decisions together!

Quantitative Achievements

    • Designed and managed a national non-profit website, increasing website performance by 80%.

    • Increased production by 60% by streamlining department processes.

    • Implemented an ESP cost-tracking system saving $20K per month.

    • Grew client’s SMS subscriber base by 442%

    • Increased email marketing revenue by 40%

Klaviyo Academy
ClickUp University